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Despite having a population of only 12, Whiteclay has 4 retail outlets for the sale of beer 250 feet away from the reservation border and the village of Pine Ridge, where the possession, consumption and sale of alcohol is prohibited.
In 2010 there were 465,092 gallons of beer sold in Whiteclay; the equivalent of more than 4.9 million 12-ounce servings, or over 13,000 cans a day. This beer is illegally transported onto the Pine Ridge where much of it is resold by bootleggers.
The infant mortality rate is four times higher than the national average and the average life expectancy of males is 45 years. Many diseases affecting the Oglalas are linked to alcohol abuse.
Approximately 85% of Lakota families are affected by alcoholism. One in four children born on the Pine Ridge Indian Reservation are diagnosed with either fetal alcohol syndrome or fetal alcohol spectrum disorder.